What Fibre and Electrolytes Actually Do for Your Gut

Kriti Sanon drinks fibre and electrolytes in the same glass every morning, and her reasoning is blunt: the fitness conversation in India has turned into a one-nutrient show. Speaking in a Vogue video published on 14 August 2026 — filmed, of all places, while a clay mask dried on her face — the actor said that everyone just talks about protein and forgets fibre entirely.

What the clip does not spell out is that Sanon holds a commercial position in exactly this category. In December 2025 she joined Supply6, a Bengaluru direct-to-consumer nutrition brand, as both investor and brand ambassador. Its range includes a zero-sugar electrolyte mix, and by the company's own account, that product is what got her using the brand in the first place.

The numbers behind that deal are not small. Outlook Business reported Supply6 at roughly ₹36 crore in annual revenue with a 45% repeat purchase rate, while Bollywood Hungama put the seed round that preceded her joining at ₹9.1 crore. None of this makes her point wrong. It does mean the advice arrives with a receipt attached, and readers should weigh it accordingly.

What She Said, and Where She Said It

The setting explains the tone. This was a skincare walkthrough, not a nutrition lecture — clay mask, microcurrent device, rose water and glycerin mist, serum, moisturiser. The fibre remark landed in the middle of it, as a throwaway. Sanon has history with body talk: she gained around 15 kg for Mimi in 2021 and has discussed the climb back many times since.

The Rs 36 Crore Business Behind the Drink

Supply6 was founded in 2019 by Vaibhav Bhandari and Rahul Jacob, and sells a daily nutrition sachet, the electrolyte mix and protein wafers. Sanon is not its first famous backer — cricketer AB de Villiers came on board as investor and ambassador before her. Celebrity equity in Indian D2C wellness is now standard practice, which is precisely why the disclosure deserves more attention than it usually gets.

Why Fibre and Electrolytes End Up in One Glass

There is a practical logic to the pairing. Powdered fibre, usually psyllium or inulin, tastes of almost nothing and turns water faintly gluey. Electrolyte powder brings salt, a little sweetness and an actual flavour, which makes the glass drinkable. Brands that sell fibre and electrolytes together are solving a taste problem, not a biological one. Fibre does not need sodium to do its job.

How Much Roughage an Indian Adult Needs

ICMR-NIN guidance places the adult fibre requirement between 25 and 40 grams a day, scaling with how much you eat — roughly 30 grams per 2,000 calories. Intake estimates quoted by Indian dietitians and nutrition companies typically land near 15 grams. Call it half of what the average gut is built to handle.

The 25-Gram Target, Built From Real Food

A bowl of rajma, a katori of chana, two bajra or jowar rotis and a guava will push most adults close to target without a single sachet. Isabgol from the kirana shop does the same work as imported psyllium powder at a fraction of the cost. Whole food first, powder only to fill the gap is the boring version, and it still holds.

Go Slow, or Your Stomach Will Object

Jumping from 15 grams to 30 overnight usually buys bloating and cramps. Add about five grams a week, and drink more water alongside — fibre without fluid makes constipation worse, not better. Psyllium thickens within a minute of mixing, so drink it immediately instead of letting it sit and set into sludge.

When Salts Actually Earn Their Place

Electrolytes matter when you are genuinely sweating: outdoor work through a Nagpur or Chennai summer, a long run, a bout of loose motions. For a desk job in an air-conditioned office, plain water plus normally salted home food covers it. Anyone on blood pressure or kidney medication should check with a doctor before adding daily sodium and potassium.

What to Check Before You Buy a Sachet

If you still want the convenience of fibre and electrolytes in one scoop, buy it like a shopper rather than a fan. Turn the pack over before you commit to a monthly subscription, and compare it against the dal already in your kitchen.

• Grams of fibre per serving — under three grams is decorative.
• Added sugar, and sodium measured against the rest of your day's salt.
• Price per serving, not per pack, so subscriptions can be compared honestly.
• A gap of one to two hours from any prescription medicine, since fibre can slow absorption.

The real takeaway from a Bollywood skincare video is not a shopping list. Sanon's underlying argument — that India's protein fixation has crowded out a nutrient most of us are visibly short on — is the useful part, and it costs nothing. Track your fibre for three days before spending anything. If dal, sabzi and fruit already put you near 25 grams, you have nothing to buy.